Reaching a wide audience with …Global Vernissage…
[wolfgang] - [Art Announcement] - [Tuesday 27th, August 2013]

Even the most successful artists have limits when it comes to reaching a wide audience through gallery shows. Galleries exist as little worlds of their own which attract a certain type of people, typically those who are educated in the arts or of a higher social class. While gallery exhibitions are important for building up a reputation and making sales, relying solely on gallery shows can be very limiting to emerging artists. Too often, artists leave their works in storage where no one can see them while they apply for another show or deal with another rejection letter.

In the past decade,
emerging artists have really begun to branch out of the traditional gallery setting for displaying their art. Instead, they have sought out alternatives exhibition venues. Often, an exhibition venue is as close as the nearest public place to view a plasma screen. Yes, hotel lobbies and bars are some of the best places to show your art.

Exhibiting in hotels on plasma screens has a lot of advantages that galleries do not. Foremost, a hotel attracts a much more diverse range of clientele than a gallery. In a single good hotel, you will find a cross-section of businesspeople,travellers, wealthy retirees, etc. and a range of ethnicities, ages, and backgrounds. Rarely will an art gallery attract all these people. Further, even the people who do like to attend gallery shows cannot always do so. Galleries keep odd hours which are not agreeable to some. With a hotel, there is a much higher likelihood that interested parties will have the opportunity to see your artwork

Hotel art exhibits are a symbiotic relationship between the hotel owner and artist. The artist gets exposure and a chance to sell his/her work. The hotel owner gets interesting new work to put in the lobby and/or bar and also builds up a reputation for supporting the arts scene. Hotels will take a percentage of any sales that occur through the exhibition. However, artists are in a much better place to bargain about what this commission percentage will be – something which is not always possible with galleries.

Read more: http://www.globalvernissage.com/Screen/










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Why Exchanging links

I have found that there is no point in having a lovely exhibition if nobody can find it. If a website is a rewarding experience and provides links to useful and interesting content, visitors will keep coming back for more. Don’t worry about links pointing away from your site. If you never get many visitors there in the first place, it isn’t going to be an issue anyway.

Gaining top search engine listings can be difficult, but by seeking topic-related links pointing to your site, you can dramatically increase the number of visitors you receive.

You’ll probably find that by acquiring these links, the number of visitors that access your site via search engine listings will also improve. Why is this? Search engines position your site in their search results according to various complicated factors. One influencing factor is link popularity” basically, they are assessing the importance of your site by how many other sites link to it.

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